Los programadores web, quienes desarrollan las aplicaciones, son un target importante para las empresas
Marketing practices between businesses and from companies to clients are known by all. But a challenge that the digital market poses is to execute business strategies for developers or programmers. The purpose of this marketing effort is to attract computer programmers to develop application programming interfaces (APIs), softwares and tools to handle the companies own internal data. APIs are important to businesses because they allow programmers to build unique tools to access the data of a company or build digitally focused products. The Apple iOS is a good example of an API that allows to create applications in all its platforms, and the technology company has managed to market it very well. There are certain practices that allow to get to know APIs better and approach the programmer and web developer audience better. The first is to understand as a company how APIs work, understand codes a bit and have an ally to program. Making sure you count on the appropriate tools to reach the programmer audience that will manage the business’ API is also very important. On the other hand, maintaining an API that is accessible and easy to understand is key. If the programmer audience does not find it, that will be a problem. And lastly, it is recommendable to create innovation opportunities and awards for the creation of new products from the API they handle, such as programming events or entrepreneur competitions.
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