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Kevin Spacey will lead the IAB MIXX 2014 Conference
Patricia Molina| 8 de agosto de 2014
Spacey se unirá al simposio de este año junto a grandes nombres de la industria
Kevin Spacey, the award-winning actor, will be the protagonist at the IAB MIXX 2014 Conference on September, 30th, at a special presentation where he will discuss how digital platforms are transforming the way artists and content creators develop in the current landscape of entertainment.The opening of Spacey goes along with the theme of the IAB Conference this year. The moment of the digital renaissance: art, beauty and human emotion in marketing, which will serve as a guide to explore how brands, idea men and publishers can partner to change hearts and minds, inspire and motivate consumers.Katie Couric, world famous journalist and presenter of Yahoo! News, also explores the theme of the conference to start the event on September, 29th.Spacey and Couric will join this years meeting along with some important names and leaders of the industry, including: Tim Armstrong, president and CEO of AOL, Jeff Benjamin, JWT North America Creative Director, Amanecer Ostroff, president of Condé Nast Entertainment, Bob Pittman, president and CEO of Clear Channel. “Great marketing has always had the ability to touch people, and force them to act,” Randall Rothenberg, President and CEO, IAB, said.The IAB MIXX Conference 2014 will be held on September 29th and 30th, at the Crowne Plaza Hotel in Times Square, New York. For more information, visit {IAB;iab.net/mixx}.
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