MERCADEO

Juan Oubiña & Curro Chozas From o1 agency: Movistar’s #100celulares Campaign Was A Very Risky Idea

Liz Unamo| 27 de octubre de 2017

La agencia de Chozas y Oubiña se alzó con tres premios en los U.S.H. Idea Awards

o-1 is a creative agency that debuted at the 2017 U.S.H. Idea Awards by taking home three of the prizes, which for Juan Oubiña & Curro Chozas, Founders and Creative Directors of the agency, was a tremendous honor. “These were the first campaigns we did and their success gives us confidence that we’re on the right track and also inspires us to keep moving forward.” The agency was awarded two silvers in Outdoor and Promo Activation for Tweets from the Stars and Voto Latino, respectively, and silver in the Beyond Hispanic PR category for #100celulares for Movistar. They said all brands face the same challenge – it’s all about how to stand out and be relevant in a world saturated with content and where indifference and the rejection of “advertising” reign. Regarding the #100celulares campaign for Movistar, they said the client was very brave to go with a very risky idea. “Having a political/social aspect is something that frightens many marketers, but Movistar saw that the idea was not only relevant for the brand, but also for Guatemala’s social context. Its outcome, however, could not be predicted. There was a real chance of being left with nothing. Fortunately, the client gambled and invested in the idea, and people’s response was beyond all expectations. It turned out to be Guatemala’s top social media campaign and won an award for a client that took the risk of doing what seemed best for their brand.”

Diario de Hoy

miércoles, 9 de octubre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image
Noticias relacionadas (1)