MERCADEO Versión en español
Juan Carlos Ortiz from DDB Latina: Our teams will work creatively to seek a solution to inequality women face
9 de junio de 2015
DDB Latina will carry out their I Ideathon seeking to influence on the solution of the inequality women must face. Next Thursday, the 22 offices that make up the Latin region of DDB Worldwide (US Hispanic + Latin America + Spain) will connect their talent to search for ideas that help solve this problem.The offices are planning to set aside their regular work day to generate innovative proposals that will later be presented to a jury. The teams are made up of members from all the areas of the agency, in the aim to not limit ideas to the creative teams but also include other points of view from areas such as finance, production, accounts, planning, etc.”We live in one world in real time and only a network like DDB Latina, which understands this new reality, is capable of integrating their teams so that they generate influencing ideas in a period of 48 hours”, added Juan Carlos Ortiz, President of DDB Latina and Creative Chairman of DDB Américas.Among the personalities in the jury are María Elena Salinas -Presenter at Univisión-, Bettina Abascal – Momentum Reps Principal and Circulo Creativo – Supervising Director-, Silvina Moschini Entrepreneur and Contributing Technology Expert at CNN en Español-, Leila Cobo Executive Director of Latin Content at Billboard-, and Maria Gabriela Hoch -Global Leadership Network Member of the organization Vital Voices, established by Hillary Clinton-, among others.
