MERCADEO Versión en español
Jori Hartwig of Amway: As with past advertising campaigns, the goal is to increase consideration of Amway as a business opportunity
9 de septiembre de 2013
Los anuncios de TV serán difundidos en grandes mercados que incluyen Nueva York, Los Ángeles, Chicago, Houston y Miami
This week saw the launch of the new national ad campaign for Amway North America, We are Amway, which touts the advantages of owning a small business. The year-long television, press and digital-media campaign focuses on owning an independent Amway company as an alternative to having an ordinary job.The TV commercials are scheduled to air in big markets like New York, Los Angeles, Chicago, Houston and Miami. The press ads appear in the September edition of People and the October editions of Money and Entrepreneur magazines. The campaign also includes a strong digital presence on a variety of websites targeting entrepreneurs.The campaign deals with subjects that todays wannabe businessmen like to hear about, such as the chance to be their own boss, work the hours they want to and not when somebody tells them to, earn extra money and pursue their own dreams. This is the fifth time in its 54-year history that Amway has launched an advertising campaign aimed at consumers to promote its exclusive products, low startup costs and a guarantee of 100-percent satisfaction.”As with past advertising campaigns, the goal is to increase consideration of Amway as a business opportunity, making it easier for our Independent Business Owners to successfully introduce Amway to others” said Jori Hartwig, chief marketing officer of Amway North America. The We Are Amway campaign was developed in a creative partnership with The Great Society marketing agency in Portland, Oregon.
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