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Jorge Vallejo From Vapor Post: Advertising Is Somehow Being Purified
Manuela Walfenzao| 28 de junio de 2017
Vallejo: El equipo que desarrolló AI Buddy fue un dream team
Vapor Post’s VP, Jorge Vallejo was responsible for post producing We Believers campaign Al Buddy for Vidax Center. “The recognition that Cannes did of this campaign is for the team of good and well-chosen people by We Believers, Nunchaku, Gizmo, Personal Music and Vapor Post. It was like the dream-team” Vallejo said. For Vallejo, the main challenge of the project was working with a very geographically-dispersed team and with a very demanding deadline for the amount of work. “The agency was in NYC, the 3D house in Buenos Aires, and we and the music house in Miami. We had to disrupt the traditional linear scheme of post and decided to work all at the same time, editing, 3d modeling and music composing. The agency’s Creatives and the Director were step-by-step on the crazy car and we are delighted with the outcome” he added. He said that working in Al Buddy’s development was sad and exciting at the same time. “We talked a lot about the war and its consequences for soldiers and their families. It was very sad to look at the problem, but it gave us hope and joy making a contribution for this people.” For Vallejo advertising is at its best historic moment. “Innovation is like a Tsunami dragging us all, whether we like it or not. New media changed the game’s rules and creativity is nobody’s exclusively monopoly anymore. Advertising is somehow being purified and all of those honest to advertising creative spirit will be rewarded, and those who only seek money will fall off the train.”
