MERCADEO Versión en español

Jorge Ulla of d exposito & Partners: We Must Address the Needs of Our Identity

Manuela Walfenzao| 15 de julio de 2019

Jorge Ulla

Jorge Ulla, Partner, Chief Ideation Officer at d expósito & Partners, feels the U.S. Hispanic market and its advertising agencies are still in a constant struggle for the place they well deserve. “It is a struggle because in the last few years a transformation has taken place that, in my opinion, stems from the ad industry in the United States, which, in a protective way, has pushed the concept of the Total Market or General Market. That, of course has taken the focus away from the Hispanic Market and our particular ad industry. It has tried to dilute our message and our offer, and in fact has done so in many cases” he said. According to Ulla, conferences like the Culture Marketing Council: The Voice of Hispanic Marketing (CMC) are vital because they fight against this trend. “We know the Hispanic consumer cannot be influenced either in English or Spanish with commercials in which people and culture are a mix. They must cater to the needs of our identity, of our people, cultural hues, what motivates us, and that can be done in Spanish or in English, but with messages of such relevance they can only have been created by a Hispanic agency in the U.S.”

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Alonso Aguilar de Amazon: Estrenaremos Cada minuto cuenta primera serie hecha con virtual production sobre terremoto de 1985

Image
MERCADO Y NEGOCIOS

• NAB Show New York 2024 centrará conversación en IA, producción en vivo y la economía creativa sdfd sdfdsf sdf sdfsdf sdfdsf

• Crece número de aplicaciones que admiten audio Dante nativo

• Dome Productions moderniza unidades móviles con consolas Artemis de Calrec

• Array of Hope confía en monitores KRK ROKIT 5 para sus producciones

• Venezuela da el primer paso hacia la era 5G con pruebas piloto y oferta pública

Image
AGENDA

• Tercera edición de Expo ISP llega a Ecuador en noviembre próximo

Image
MERCADO Y NEGOCIOS
Image
Image
Image
Calrec Artemis Mobile TV Group
Image
Image
5g
Image
AGENDA
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.