MERCADEO Versión en español

Jorge Plasencia of República: Generation Z comes with stronger Hispanic roots than millennials

8 de abril de 2016

Jorge Plasencia junto a las adolescentes que participaron en el panel de Generación Z

All brands are focusing their attention in millennials’ tastes and habits, they are the most wanted target due to their purchase power. However, Generation Z will soon have the same important role as other generations. In order to approach this issue, the Hispanic agency República organized a focus group chaired by its Co-Founder, Chairman and CEO, Jorge Plasencia. “Generation Z comes with stronger Hispanic roots than millennials” he said. A group of young people between the age of 8 and 17 years old talked to Plasencia about education. One of the main zees’ characteristics is the innate need to prepare academically as means to achieve success. “I feel a lot of pressure of doing well and that pressure doesn’t come from my parents, but from inside me” said a 14 year old teenager. Regarding their interaction with the digital platform they said they used social networks to do their homework. “My teacher posts the homework. I do not use regular books. My backpack only has an iPad. I do my homework using Snapchat because I do it together with my classmates.” About advertising they assured they jump Youtube messages. “We do not have time to watch these messages about things we don’t need. For us to view advertising it must be very funny and catch our immediate attention.” Plasencia concluded that traditional TV does not appeal to Generation Z, they rather prefer platforms where they can select a program and watch it when they want. They can consume material both in Spanish and English, there is no preference.

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Paula Feged de Festival ElDorado: La creatividad colombiana es un producto de exportación tan fuerte como el café y las flores

Image
LATAM

• Mariana Cavalli de American Express: Buscamos conectar tanto con individuos como con empresas sdfsdf sdfdsfds sdfsdfds sdfdsf

• Nace GRANDE, una plataforma de formación innovadora para futuros publicitarios en Venezuela

• Rocknrolla.23 retrata el legado de Grupo AG con Andy García como actor principal

• Comenzó la décima edición de SMARTFILMS con más de 1.200 cortometrajes hechos con celulares

Image
MULTICULTURAL

• Equativ expande su división de retail media con la adquisición de Kamino Retail

• IAB Tech Lab presenta PAIR una nueva herramienta para la publicidad digital más segura y privada

• César Sabroso de A+E: Producir Huellas para celebrar 70 años de VW en México es ejemplo de unir esfuerzos con marcas para causar mayor impacto

Image
LATAM
Image
Image
Image
Image
Image
MULTICULTURAL
Image
Image
Logo IAB Tech
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.