MERCADEO Versión en español

Jorge Colón from Letca Films: The experience and result with the Nescafé spot were spectacular

Manuela Walfenzao| 2 de junio de 2016

Nescafé invitó a las personas a romper la rutina con un viaje lleno de estrellas

Jorge Colón, President and Founder of Letca Films, feels that the first six months of 2016 have been wonderful for his company. He shared with PRODU that they are very happy about the campaign they just signed for Nescafé together with Casanova/McCann, {Rompe la rutina;www.produ.com/publicidad/videos/index.html?Noti=11108}. “We did a social experiment like last year’s, but with the people at Casanova/McCann we took it to another level. For this shooting we created a Nescafé bus that stopped at normal stops and challenged people to hop on for a surprise destination” he explained. “I was surprised at the amount of people who dared to get on the bus and had a spa day at a lovely house, with a Nescafé cooking course on a yacht with Ricky Martin as a helper.”Colón said the shooting was very complex, with more than 40 hidden cameras in the different bus stops and surprise locations. “I take my hat off to the Casanova/McCann team. We get along very well and they trust us very much. The experience and the result were spectacular.” Elías Weinstock, EVP and CCO of Casanova coordinated the team, together with Rodrigo Lino, VP, Creative Director.Letca Films, shot in 2015 the DPA campaign together with Dieste and Colón feels very proud of this initiative, that has won awards in all the festivals it has taken part in. “I shot a campaign for Humex with more than 40 children singing and it is one of the most satisfying projects I have done this year” he concluded.

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Paula Feged de Festival ElDorado: La creatividad colombiana es un producto de exportación tan fuerte como el café y las flores

Image
LATAM

• Mariana Cavalli de American Express: Buscamos conectar tanto con individuos como con empresas

• Nace GRANDE, una plataforma de formación innovadora para futuros publicitarios en Venezuela

• Rocknrolla.23 retrata el legado de Grupo AG con Andy García como actor principal

• Comenzó la décima edición de SMARTFILMS con más de 1.200 cortometrajes hechos con celulares

Image
MULTICULTURAL

• Equativ expande su división de retail media con la adquisición de Kamino Retail

• IAB Tech Lab presenta PAIR una nueva herramienta para la publicidad digital más segura y privada

• César Sabroso de A+E: Producir Huellas para celebrar 70 años de VW en México es ejemplo de unir esfuerzos con marcas para causar mayor impacto

Image
LATAM
Image
Image
Image
Image
Image
MULTICULTURAL
Image
Image
Logo IAB Tech
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.