Guerin: United se relaciona con la comunidad hispana porque nuestra razón de ser es la familia
Jonathan Guerin, Senior Public Relations Manager and Spokesman at United Airlines Greater Chicago Area, in an interview with PRODU during the context of Hispanicize 2017, focuses on the image after the crisis they recently had. “United’s new spirit is an entirely innovative way of thinking and acting for our employees and clients. It is a new way to operate. We are connecting people and uniting the world. As our employees on this United spirit they feel prouder to be who they are and to offer what they have to clients” he said. This was the company’s first year at Hispanicize. They were the exclusive airline sponsor for the event. “It’s great to put our name on an event like this, but it is also very important to come and meet all the influencers while we develop these new programs. We are meeting tons of people, building relations and hope to be able to partner in the future to work and share what United is with the Hispanic community” he added For Guerin, United relates with the Hispanic community because its focus is family, creating connections and developing those personal relations. “I have 90 thousand brothers and sisters around the work and nothing makes me prouder than to say this and to be part of the United family. Connecting is what we are as a company, it is a priority for me and for the communications perspective” he concluded.
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