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Johnnie Walker launches new global campaign with the slogan: Joy will take you further
Manuela Walfenzao| 18 de septiembre de 2015
Anomaly diseñó la nueva campaña global de Johnnie Walker
Anomaly designed Johnnie Walker´s new global campaign. They replaced the iconic Keep Walking slogan, with Joy will take you further. The campaign´s main piece is a TV commercial that is already being aired, starring the actors Jude Law and Zhao Wei, the Formula 1 driver Jenson Button, and the band Ok Go.The video begins with a series of images of executives who are stressed and unhappy because of their routine, until they reach the grave. Then, Jude Law appears explaining the philosophy of the brand. To the beat of Ça Plane Pour Moi, by Plastic Bertrand, they show different people living life to the maximum. With this piece, Johnnie Walker proposes that effort can take people far, but joy allows them to go even further. The campaign will be active in more than 50 countries.Anomaly won Johnnie Walker´s global creative account in December 2014, after a competitive pitch, and replaced Bartle Bogle Hegarty, agency that had been responsible for the brand´s communications for years.
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