Joe Bernard
Agencies and advertisers are looking for more holistic approaches in order to engage consumers. “It is no longer about the ad or the media, it’s about all of it combined, working as an orchestra, so to speak, on any and every initiative they undertake. It includes digital, it includes content, it includes data” said Joe Bernard, Chief Revenue Officer & Partner at NGL Collective, the company that acquired the Hispanicize Media Group. Data can be used in creating content more capable of engaging Hispanic consumers, “so it’s interesting to see how all the content creators align with that concept of using data to start and develop businesses” he said. “That way they can be smarter at selling potential content opportunities to agencies and brands.” Having some form of organizing the digital universe of content creators is absolutely necessary “so that everyone has a better sense of where they stand versus each one of them. It’s like a rating, and if that system is adopted universally by both agencies and content creators so that a fair value of their work is established, then widely accepted currency metrics can be applied,” Bernard said.
Joe Bernard de NGL Collective: Hispanicize apunta a enfocarse al mercado LatinX
NGL Collective hace alianza con Universal Music Latin Entertainment
Christy Kaplan se une a NGL Collective para liderar ventas en la costa oeste
