MERCADEO Versión en español

Jesús Zaballa from Unidad Editorial from Spain: Advertising somehow sponsors, finances and allows the development of quality content

15 de junio de 2015

Jesús Zaballa González, director general Comercial de Unidad Editorial

Teads and Unidad Editorial, leading multimedia communication group of the sector in Spain reached an agreement to distribute their advertising inventory with outstream video support. Jesús Zaballa González, Commercial General Director of Unidad Editorial, spoke to PRODU about the scope of this negotiation and assured that their clients want to see them as business allies, more than simple advertising support. “They want us to be generators of global solutions, which encompasses from creativity to effectiveness of their campaigns”.Zaballa explained that this type of agreement allows them to offer spaces that, in a creative manner, include advertising without being intrusive. “Respecting user´s election. Teads formats precisely offer us that possibility”.The newspaper Marca is the the group Unidad Editorial´s strongest product, 30% of whose audience corresponds to the Latin American and US Hispanic regions. “There is great affinity because it has to do with the sports topic, which is very global, that is why contents are so consecutive. In this respect, Marca will be where they will start tests with Teads´supports”, he explained. “What does the advertiser want? To pay to be seen. What does the user want? To be respected. It is a delicate balance. From there on, what is clear is that all the digital publishing products must be cleaner and more visible. Advertising somehow sponsors, finances, and allow the development of quality content. Our inventories are going to grow as long as we have formats with great performance for advertisers”, specified Jesús Zaballa

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Paula Feged de Festival ElDorado: La creatividad colombiana es un producto de exportación tan fuerte como el café y las flores

Image
LATAM

• Mariana Cavalli de American Express: Buscamos conectar tanto con individuos como con empresas

• Nace GRANDE, una plataforma de formación innovadora para futuros publicitarios en Venezuela

• Rocknrolla.23 retrata el legado de Grupo AG con Andy García como actor principal

• Comenzó la décima edición de SMARTFILMS con más de 1.200 cortometrajes hechos con celulares

Image
MULTICULTURAL

• Equativ expande su división de retail media con la adquisición de Kamino Retail

• IAB Tech Lab presenta PAIR una nueva herramienta para la publicidad digital más segura y privada

• César Sabroso de A+E: Producir Huellas para celebrar 70 años de VW en México es ejemplo de unir esfuerzos con marcas para causar mayor impacto

Image
LATAM
Image
Image
Image
Image
Image
MULTICULTURAL
Image
Image
Logo IAB Tech
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.