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Jeep and Dodge Brands Debut Commercials During One World: Together At Home
Liz Unamo| 20 de abril de 2020
Campaña Jeep Concierto
As part of the One World: Together At Home globally televised and digital special to support frontline health care workers and the World Health Organization, FCA will premiere two all-new television commercials for the Dodge and Jeep® brands. The 30-second videos, “Strength” for Dodge and “Seven Continents” for Jeep, will air during the two-hour TV special as part of the globally televised and streamed event in support of the fight against the COVID-19 pandemic. The historic broadcast will be hosted by Jimmy Fallon of The Tonight Show, Jimmy Kimmel of Jimmy Kimmel Live and Stephen Colbert of The Late Show with Stephen Colbert. “As an automaker and global citizen of the world, it’s our duty to encourage our drivers to stay off the road, when possible, to help protect the health and safety of all people, including those on the frontline of this crisis” said Olivier Francois, Chief Marketing Officer, FCA. “We also want to recognize and honor these first responders and essential workers tirelessly working to ensure that when we return to the streets that we return to them safely.”
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