MERCADEO Versión en español

Ivanna Casado of Teads: The language to present our products has changed

Manuela Walfenzao| 11 de marzo de 2016

Ivanna Casado, VP Sales LatAM at Teads is responsible for great part of the company’s success in the Latin American region. Currently Teads has four offices there (Brazil, Mexico, Argentina and Miami) and they are establishing as the first native online video platform for brands. She talked about her experience with the company in an interview. “I feel that there is always a lot to contribute with in Teads. The company offers an exciting and dynamic working environment in which I am always learning. We are always creating something new, adapting to changes because we are outside traditional standards. To me learning is essential and I find that I learn at Teads every day” she said. The biggest change since 2013 -when she joined the team- is that the programmatic trend is growing fast. However Latin American buyers are still very focused on traditional advertising. “The shift to programmatic will happen but not at the same speed as in the U.S. and Europe. The biggest change for me is that the language to present our products has changed. Now we are transitioning to more technical conversations which can cause some clients to be wary. We feel that through education -like Teads Academy- this will make them feel more comfortable with the latest trends and changes in the industry” Casado concluded.

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Paula Feged de Festival ElDorado: La creatividad colombiana es un producto de exportación tan fuerte como el café y las flores

Image
LATAM

• Mariana Cavalli de American Express: Buscamos conectar tanto con individuos como con empresas sdfsdf sdfdsfds sdfsdfds sdfdsf

• Nace GRANDE, una plataforma de formación innovadora para futuros publicitarios en Venezuela

• Rocknrolla.23 retrata el legado de Grupo AG con Andy García como actor principal

• Comenzó la décima edición de SMARTFILMS con más de 1.200 cortometrajes hechos con celulares

Image
MULTICULTURAL

• Equativ expande su división de retail media con la adquisición de Kamino Retail

• IAB Tech Lab presenta PAIR una nueva herramienta para la publicidad digital más segura y privada

• César Sabroso de A+E: Producir Huellas para celebrar 70 años de VW en México es ejemplo de unir esfuerzos con marcas para causar mayor impacto

Image
LATAM
Image
Image
Image
Image
Image
MULTICULTURAL
Image
Image
Logo IAB Tech
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.