MERCADEO Versión en español
Ivan Calle of Zubi Advertising: Digital media were 2013s subject of the year for many clients in the Hispanic market
22 de enero de 2014
Ivan Calle, general creative director of Zubi Advertising, has great expectations for 2014, after the high note on which last year ended, having picked up an important client Dunkin Donuts and having achieved excellent results for big clients like Ford and Chase.Calle attributes part of the renaissance experienced by the Hispanic market in 2013 to clients acceptance of the new media. Digital media were 2013s subject of the year for many clients in the Hispanic market. What is interesting about these media is that every time you do something on them you learn something more, and its always different for each client Calle told PRODU.Another outstanding trend in 2013 noted by the executive was the acceptance of bicultural marketing. Were seeing many more general market commercials mixing Spanish with English, its a trend you see everywhere. For me the trick is to do it very naturally, so as not to offend anyone he said.With regard to Zubi Advertising, 2013 brought changes favoring growth. We have grown a lot internally, the agency enriched itself with other thoughts and ways of thinking. We also created an analytics department called IN3.We won the Dunkin Donuts account, began a very good relationship with the client and were working together with the general market agency on projects for both markets. Things also went very well for us with Ford, while for Chase we did a general market project that for us was fabulous. And we did some digital projects for them, something they had never before done in the Hispanic market Calle said.
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