MERCADEO Versión en español
Iván Calle from Zubi Advertising: This prize from Clio Sports is a boost to continue doing a good job for our clients
9 de junio de 2015
Zubi Advertising continues harvesting the fruits of success after winning Bronze in the Clio Sports awards for their campaign Camisetrón for FORD. Iván Calle, Executive Creative Director of the agency, tells PRODU what an achievement and a boost to continue delivering the best job to their clients mean.”We are very happy to see how Camisetrón has been awarded in several contests and now in Clio Sports. The best thing is to have created a good idea that left our Ford client happy and satisfied. This campaign has delivered results for the brand and in consequence to us, as we were acknowledged at a creative level in different contests. For the agency it is a boost to continue doing good work for our clients and receiving this type of acknowledgment for our creative level”, says Calle. Camisetrón was acknowledged with a Bronze in the category Digital/Social by Clio Sports. Recently, that same campaign was awarded with a Bronze in the Digital category, Marketing Ideas in Social networks Beyond Social Media, in the Festival de El Sol.In an alliance with Ford, they developed the Camisetrón, an idea that results from the brand’s sustained effort to approach the multicultural and Hispanic market. The piece consists of a digital platform that allows people to design personalized t-shirts that mix uniforms of up to three different soccer teams. The campaign came out during the 2014 World Cup and is now competing in the 2015 Cannes International Festival
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