Iván Calle, director creativo ejecutivo de Zubi Advertising
Iván Calle, Executive Creative Director at Zubi Advertising, explains that from the agency they always seek to present works that transcend and impact in society, as it happened with the campaign Remind Me Soap for Ford Warriors in Pink, Ford Motor Company’s program to raise awareness and funds for the fight against breast cancer, that received two 2016 Clio Health Awards –silver and bronze- and a shortlist. “We are very happy the work was so well accepted. As an agency we think it’s nice to collaborate with these projects, because they give back to society” he tells PRODU.Doing advertising through products was a different way to innovate. “It was about getting involved in the routine, in this case taking a shower and trying to raise awareness by using a soap. Advertising made through products.”He announces that the agency will continue to make efforts in 2017 for the program Ford Warriors in Pink. “We already have several projects. This client is interested in new media, he knows he can have greater impact when trying to innovate in how to convey the message how to convey the message forward to prevent breast cancer.”Creative artistic direction was under Iván Calle’s responsibility; Senior direction under Michelle Berrios; Senior Copywriter was under Nour Da Silva y Yanisa Velez’s supervision: the production company was Kreative kontent; Director Fro Rojas, the edition company Cut Club; the Editor Fro Rojas; post-production by Moving Forward Pictures and Music by Make a Beat.
