iTunes Radio to debut in September with a portfolio of advertisers on board

The new Apple program iTunes Radio, debuting this September, already has a portfolio of advertisers on board that have invested millions of dollars in 12-month campaigns to promote this new music service. The advertisers who have signed up will enjoy an exclusive against competing brands until the end of 2013.McDonald’s, Nissan, Procter & Gamble and Pepsi are some of the advertisers supporting the launch of this music streaming program. iTunes Radio is a free program with more than 200 radio stations signed up on iTunes, so the user will have the option of choosing between the station, the categories and the artists of their choice. However, it will not be possible either to download or repeat specific songs that the consumer wants to hear.Consumers will also be able to choose an advertising-free service, called iTunes Match, to be sold through iAid at an annual cost of $30.iAid is an advertising app of the Apple brand that operates through the cloud and allows users to access their music libraries from any Apple device with a connection to the Internet. iTunes Radio gives iAid an additional boost, offering an audio and video network with greater reach and quality.