MERCADEO Versión en español
Itau Bank spoofs FIFA World Cup draw in new spot created by Agencia Africa
12 de diciembre de 2013
La producción del comercial requirió de 500 extras y más de 100 profesionales de la publicidad
Itau, the official bank of the Brazilian national soccer team and of the 2014 FIFA World Cup, launched the commercial World Cup Draw, created by Agencia Africa.The tongue-in-cheek spot apes the tension and expectations that supposedly surround the moment of the World Cup group draw. As the story plays out, viewers see the reactions of people in different parts of the world hoping that their respective countries do not fall into the same group as mighty Brazil and thus avoid a match against a powerful nation with 200 million fans.The story has two different endings that show the reactions of different countries when they find out they ended up in Brazils group.World Cup Draw is spectacular production with 500 extras and the participation of more than 100 advertising professionals.The real draw to determine which teams will be grouped in the elimination rounds of the 2014 World Cup was held Dec. 6 in Bahia, Brazil.
