Echeverry: El apoyo de las productoras a las agencias va más allá del set
Isabel Echeverry, Founder and President of the representation agency Kontakto, shared with PRODU her views about the U.S.H. Idea Awards 2017. Kontakto was one of the sponsors of the event and Echeverry was part of the organizing team. “It’s crucial to include production houses in Circulo’s meetings; they are and have been responsible for the growth of quality in production with agencies ” she said. The support given by production houses to agencies goes beyond the set, its presence in events such like this one shows its commitment with what’s ours: the U.S. Hispanic market and its creativity. With this sponsorship we can all feel included in this annual event, that’s so special for Hispanics.” Echeverry highlighted that for the 2017 edition they’ve prepared a great celebration full of surprises, but most important is the high standard of the awards’ jurors. She noted they are the most prominent creatives and producers of this market. Despite there has been certain setbacks in the event’s production, Echeverry explained that they’ve work with an incredible team so the U.S.H. Idea Awards is perfect, and for attendees to remember a magnificent celebration. “The relevance of this event is the opportunity of being all together in the same space to celebrate U.S. Hispanic creativity. Is there something more important than that?” she concluded.
Agencias hispanas fueron premiadas en 14 categorías en los U.S.H. Idea Awards 2016
