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IPG Mediabrands launches the most complete social media agency of Latin America
Patricia Molina| 9 de junio de 2014
IPG Mediabrands announced the launch of Rally in Latin America, bringing the most complete offer in social media to the region. It is the business unit specialized in social media networks of Mediabrands Audience Platform (MAP) established in Asia for the first time in 2011 and now it starts operations in Argentina, Chile, Colombia and Uruguay. Rally will offer a wide range of social media services to the advertising Latin American market in all their platforms and technologies, with their own software systems and processes including solutions on mobile platforms. The offer includes content, design, campaign planning and management of relations with the client. Pablo Rodriguez, World Markets, Latam, IPG Mediabrands president, said: “What makes Rally unique and different from their competitors is the use of innovative own social media tools and their association to a global network like Mediabrands.””Rally mixes big data, technology and content with a Real Time Buying (RTB) solution. We have joined the strength Rally has in social media with the experience Cadreon has in programmatic purchase to then generate a never seen efficiency and maximize our clients investment,” Marina Mendez, MAPs director for Latin America, said. Currently, the platform counts with more than 300 professionals dedicated to social media networks management and offers services to more than 50 advertisers in more than 20 different languages globally.
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