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IPG Mediabrands expands ties with Arcor in Latin America
Patricia Molina| 27 de marzo de 2014
IPG Mediabrands, the media innovation network of the Interpublic Group, continues expanding it business relations with Arcor across the Latin American region, the latest addition being the food companys account in Paraguay, whose media strategy and planning is to be handled by the IPG networks UM media agency.UM Paraguay welcomes Arcor after a relationship of more than five years in Latin America with agencies of parent company IPG Mediabrands, which provided the food company with services of media strategy and planning along with digital marketing in Colombia, Mexico, Peru and Uruguay.”Incorporating Arcor as a UM client in Paraguay is a great achievement and satisfaction for our network. The Paraguayan market is going through a strong commercial dynamic in recent months and IPG Mediabrands is focused on accompanying that development with investment in talent and best practices for all its clients, said Pablo Rodriguez, president of IPG Mediabrands World Markets in Latin America.For her part, Mariana Brugo Marco, media manager at Arcor, said that in Arco were working to professionalize the communication of our brands at a regional level, to obtain synergies through a coordinated management in countries where we have an advertising presence.Arcor is Argentinas No. 1 food production company, with an output volume of 3 million kilograms per day of products that are sold in more than 120 countries around the world.
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