MERCADEO Versión en español

IPG Mediabrands and TubeMogul launch industry’s first ad-tech apprenticeship

Patricia Molina| 6 de marzo de 2014

Brett Wilson, CEO y cofundador de TubeMogul

IPG Mediabrands, the media arm of the Interpublic Group, and TubeMogul, a leader in programmatic video advertising, announced their partnership in launching the first apprenticeship in the advertising technology industry.The process of applying for The Ultimate Ad Tech Apprenticeship, as the program is called, opens immediately and the applicants selected will start in June. Applications will be judged for the “most curious, ambitious and creative” graduate talent and will give those who take the course the chance to begin a media career with TubeMogul or IPG Mediabrands.Successful applicants will take an exhaustive one-year immersion training course, during which they will rotate between the offices of IPG Mediabrands and TubeMogul in California. Once completed the apprenticeship, the candidates will have a 360-degree view of the digital sector, as well as marketable skills in programmatic advertising. “The apprenticeship is focusing on the talent that is at the very foundation of our advertising technology and service offering. Empowering the leaders of tomorrow with programmatic knowledge is an integral part of our commitment to enhance industry-wide automation” said Nicole Craine, executive sponsor of the apprenticeship at IPG Mediabrands.“This apprenticeship is specifically designed to foster that talent, combining IPG Mediabrands’ leadership in moving the industry towards automation with TubeMogul’s innovative, technology-driven environment,” said Brett Wilson, CEO and co-founder of TubeMogul.

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