MERCADEO Versión en español

IPG Mediabrands’ UM was the Festival of Media Global and Asian Awards’ great winner

Patricia Molina| 21 de abril de 2014

Daryl Lee, CEO de Global de UM

UM, an IPG Mediabrands division, stormed in the Festival of Media Global and Asia Awards, as it won 16 prizes.UM Australia won as Agency of the Year, both in the Asia Pacific region, and in the Global Awards, and collected the greatest honors as Campaign of the Year in the global ceremony for their work in the XTL proposal, designed for the Australian Department of the Family, Housing, Communities and Indigenous Affairs. “These victories are witnesses of UM’s power of curiosity and creativity in the entire world”, said Daryl Lee, Global CEO, UM. “The Festival of Media Awards is among the most prestigious accolades in the media industry. I couldn’t be any prouder of our Australian headquarters and all the offices from our world network, for the high quality and the innovative work they produce”.Mat Baxter, UM Australia CEO, explained: “These awards give us a very valuable reference point about the work quality we are doing for our clients. I am happy and honored that UM is one of the best media agencies in the world”.The Media Asia Pacific Awards Festival was held in March, in Capella, Singapore, celebrating the best of mass media for the Asia Pacific region. The Global Awards took place in Rome, Italy, last week; to be followed by the Festival of Media LATAM Awards, which will be held next October, 2014 in Miami Beach, Florida.

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