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IPG Mediabrands Pablo Rodriguez: We have very good pieces in the media industry, but the quantity of cases is still low to dominate
17 de junio de 2014
Este año la red sometió en Cannes alrededor de 200 casos dentro de 11 categorías
Pablo Rodriguez, World Markets Latam IPG Mediabrands president shared with PRODU his impressions about the performance the Latin American market had during the 2014 Cannes Festival, as well as the expectations of the agencies network.”Every year, the expectations for IPG were very good, in general. We were very optimistic about having a good performance, we had a large number of cases submitted and hopefully the work of the year returned in recognition of our colleagues,” Rodriguez said.The executive also highlighted Matt Seilers participation, Mediabrands global CEO, who was invited to participate as a juror in the Media category.As for the material submitted by the network in this edition, 200 pieces entered in 11 categories. “This speaks about the diversity of our services and talents our offices offer throughout the world,” he added.On his vision about the Latino markets participation, the executive believes that both markets always submit great pieces, that can bring recognition to the industry in the region. “Creatively, the tradition of markets such as Brazil and Argentina – that are always recognized is not going to stop, and fortunately there are other markets such as Colombia, Peru and some Central American countries that are emerging strongly in recent years,” he said.Also, the executive stressed the work in Media. “I think there is still room to improve our visibility in general as a region and increase the level of conversion vs. the cases presented. We have a very good work in the media industry but the number of cases is low to dominate in the global medals,” he said.
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