MERCADEO

IPG Media Lab: Conversational Interfaces Prove Great Growth

Manuela Walfenzao| 20 de enero de 2017

IPG Media Lab: Las interfaces de voz demuestran un gran crecimiento

IPG Media Lab team participated in the 2017 Consumer Electronics Show (CES) that took place in Las Vegas. Being the world’s most important technology trade show, CES attracts each year a huge number of speakers and attendees, setting the course of the industry’s trends and offering marketing professionals a vision about the future of interactions between brands and consumers. For IPG Media Lab one of the most obvious and indisputable trend at this year’s CES is how prevalent voice-activated digital assistant services are. Amazon’s Alexa leads the voice-activated personal assistants and is everywhere in smart homes. “Many third-party OEMs, particularly those devoted to smart home environments, have taken advantage of Amazon’s recently introduced Alexa Skills Kit and are integrating Amazon’s beloved digital assistant service in their products” wrote IPG Media Lab in a post. For IPG Media Lab, diversification and expansion of smart homes and wearable devices is another strong trend. There was also growth in the development of cars increasingly more smart and integrated. Many cars’ brands are making great efforts to integrate their vehicles connected to the digital environment and thus have the best users out-of-the-car experiences. Hyundai announce a new alliance with Google to ad voice control using Google Home, while Nissan suggested an integration with Cortana (Microsoft) for his new models. IPG Media Lab recommends to those brands seeking to connect with consumers at homes, to get to know these technologies because greater brand opportunities will be emerging as platforms become more mature.

Diario de Hoy

miércoles, 9 de octubre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image