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Interpublic announces the arrival of Rob Kabus BPN as CEO, replacing Mauricio Sabogal
Cristian Vergara| 29 de octubre de 2014
Rob Kabus
The BPN agency, of Interpublic Group, appointed Rob Kabus as its new global CEO. The executive was occupying the chair of the agency Eleven, from San Francisco. The hiring comes after the departure in June of Mauricio Sabogal from the main post of BPN, and the rise of the BPN US president Liz Ross to a new role of marketing within Megabrands, Interpublic chain including BPN, Initiative and UM.The Colombian Mauricio Sabogal left to join the group as CEO of Kinetic out of home, belonging to WPP.Kabus began his career in the creative field of the business, to occupy senior strategic positions in agencies like Goodby Silverstein & Partners and McCann (Interpublic). After leaving McCann as executive VP of strategy in 2005, he joined Dentsu Aegis media chain and served in various positions of Planning and Strategy, including the Director of Planning of Vizeum, Aegis media agency.In 2011, he joined Eleven, a small and integrated independent agency in San Francisco that handles the accounts of several major clients like Oakley, Virgin America and Apple. He is the president and CMO of Eleven.
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