MERCADEO Versión en español
Instagram surpasses Twitter with 300 million users and announces new changes
Patricia Molina| 12 de diciembre de 2014
La cifra representa un aumento de 100 millones de usuarios mensuales en los últimos nueve meses
On December 12th, the application of photos and videos exceeded the official number of Twitter users, 284 million. In relation to this, the company first launched on October 6th, 2010, will begin to deliver audited accounts, those that are validated by the great reach. From now on, Instagram (IG) is emerging as the second most used network in the world after Facebook. Users and brands will be verified including public figures, according to a spokesman of Instagram. Verified badges to be included from this week will make it easier for people to identify and follow authentic brands that interest them” they assured via email. “When an account is verified, a blue badge will appear next to the name in their profile, as well as in the search.” Instagram has become the visual cousin of Facebook, attracting younger users at a time when the parent company is, according to some, losing its youthful appeal. Also, the coveted network is expanding its ads for companies, with the recent release of video ads. There is no doubt that the growth of Instagram is really amazing. The figure represents an increase of 100 million monthly users in the past nine months. Finally, IG being debugged fake accounts means that a number of brands could see that their followers decrease. This is part of the anti-spam efforts being done in recent days.
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