MERCADEO Versión en español
In The 2018 Cannes Lions Daily News, PRODU Highlights How Creativity Drives Business
Liz Unamo| 19 de junio de 2018
Daily News Compo
For the ninth consecutive year, PRODU was selected by the Cannes Lions Daily News to contribute its view of U.S. multicultural agencies and the industry’s new business models. Clients that back creativity will see better results than those who do not in terms of profits, leadership and market share. Honest conversations with clients about strategic goals for their brands will allow high quality creative work to make a significant impact on their business and on the perception people have of their brands. And it’s important for advertisers to attend the Cannes Lions Festival because they then become ambassadors of creativity. These were some of the topics addressed in the article. The full text can be found on pages 27 to 29 of the Cannes Lions Daily News 2018. The article includes interviews with Michelle Headley, senior VP of operations at ALMA; Aldo Quevedo, principal creative director for Richards / Lerma; Diego Yurkievich, CCO of Conill; Federico Hauri, VP executive creative director at Y & R Miami / BRAVO; Serge Flores, executive creative director of LatinWorks; Gustavo Lauría, co-founder and CCO of We Believers; Ciro Sarmiento, CCO for Dieste; Ivan Calle, executive creative director at Zubi Advertising; Luciana Canni, SVP, executive creative director of LAPIZ; Milton Lebron, CCO of Republic; Elias Weinstock, executive VP and CCO at Casanova / McCann; Juan Pablo Oubiña and Curro Chozas, founders of o-1 agency. Click here for articles published in the years 2017, 2016, 2015 and 2014.
