MERCADEO Versión en español
ImpreMedia launch of Flashpik.com targets hispanic millennials
6 de febrero de 2014
Iván Adaime, VP Digital de impreMedia
ImpreMedia recently announced the launch of Flashpik.com, the first website based on celebrity photos for the U.S. Hispanic market. Presenting global celeb content, Flashpik.com was created with the user in mind and was designed to keep the audience entertained with a photolibrary of lighthearted, amusing content.The new site will also allow fans to be part of the fun by means of an interactive tool that lets them post any comments they want to make about the potos.The launch of the new site comes at a time of significant growth of the impreMedia audience, which now numbers more than 5 million online and mobile visitors a month and makes up 44 percent of the total impreMedia audience. Currently 69 percent of impreMedias total digital audience is on mobile devices compared with 51 percent in 2012.”We’re experiencing tremendous growth across all of our digital properties thanks to our robust community of highly engaged, socially active mobile users,” said Ivan Adaime, VP Digital. “The launch of Flashpik.com not only marks our first major product initiative in the mobile space but is also a testament to the commitment we’ve made to innovating and delivering to each of our audience segments, in this case the burgeoning Latino millennial market, a market advertisers are vying to reach”.
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