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IAB announces Adam Bain and Jimmy Maymann as speakers for its next annual conference
Manuela Walfenzao| 21 de septiembre de 2016
Adam Bain, CEO de Twitter
Adam Bain, CEO at Twitter and Jimmy Maymann, EVP and President at AOL Content and Consumer Brands, will be speakers at the IAB MIXX Conference of the Interactive Advertising Bureau, that will be held on September 26th and 27th in New York to explore the new order in advertising. Bain will lead the session in which he will offer a glance behind the scenes of the value and power of live video and its advertising potential on the LIVE platform, which represents a technological advance and new opportunities to connect the world in a more rapid, smooth and exciting way. This topic is relevant due to how mobile video has transformed people’s expectations and experiences. What’s Next in the AOL Business Media, is the title of Maymann’s presentation. Who spokes with Bloomberg’s Betty Liu to know how the company is evolving in a landscape of continuous change. Maymann will mention that the new creative equation for effective brands must combine content, data and technology, and that as AOL escalates in its contents and ad business, it is key to maintain a golden proportion. The IAB MIXX, is a conference that gathers the most prominent and influential people in the industry to share perspectives on the most current topics in advertising and marketing.
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