Horizon Media Wins Sprint’s US$700 Million Media Account

In one of the largest account changes of the year, wireless carrier Sprint moved its US$700 million media account from Publicis Groupe’s Mediavest Spark to independent media agency Horizon Media following a review that took place in January. “Horizon Media’s innovative ideas and dynamic approach using traditional and emerging channels is a perfect fit for Sprint as we continue on our transformation. The agency’s unique and fresh perspective will support Sprint in an extremely competitive and continually evolving industry” said in a statement Roger Solé, Sprint’s Marketing Chief. Horizon Media will be handling Sprint’s multicultural business, leaded by Karina Dobarro, VP Managing Director, Multicultural Brand Strategy, and Jerly Marquez, Director, Multicultural Brand Strategy. Sprint also recently switched creative agencies, cutting ties with Deutsch and bringing on Droga5. Also, Miami-based agency Alma DDB won Sprint’s Hispanic Creative business in 2015.