MERCADEO Versión en español
Horizon Media Appoints Sandra Alfaro as EVP Managing Partner of 305 Worldwide
Liz Unamo| 4 de diciembre de 2019
Alfaro moderó el webinar Expectativas para 2018: El creciente poder de la cultura en mercadeo
Horizon Media, the largest independent media agency in the world, announced today that it has hired Sandra Alfaro as EVP Managing Partner of 305 Worldwide, effective immediately. Alfaro joins the Horizon team to lead 305 Worldwide, Horizon’s recently launched full-service multicultural agency with Armando Christian Pérez, aka Pitbull, the GRAMMY© Award-winning artist, entrepreneur, motivational speaker and education advocate, as its Chief Creative Officer. Alfaro is responsible for spearheading the development of multicultural content and creative solutions under 305 Worldwide, as well as engaging with brands for talent engagements for Pitbull. Alfaro will partner with Horizon Multicultural and Karina Dobarro, SVP Managing Director of Multicultural, to leverage the full resources of Horizon Media for her clients. “Congratulations Sandra! Welcome to 305 Worldwide,” said Armando Christian Perez (Pitbull). “Her dedication to education and community outreach is unparalleled. We’re excited to use Sandra’s experience to create business opportunities together for the Horizon 305 Worldwide brand,” said Perez. “Sandra brings unique expertise to engage multicultural audiences,” said Bill Koenigsberg, President, CEO and Founder, Horizon Media. “She is the perfect strategic partner to help Armando develop in-culture content and create more rewarding brand experiences. Sandra is data-driven, insightful and will amplify Armando’s creativity as 305 Worldwide delivers on its vision to re-invent multicultural storytelling” said Koenigsberg. Alfaro is an accomplished advertising executive with 25 years of marketing experience, primarily focused on the US Hispanic Market of the Multicultural sector. Her most recent agency role was Managing Director of Wing, the multicultural agency of GREY Group.
Diario de Hoy
Noticias relacionadas (5)
4 de agosto de 2019
Horizon Media y Pitbul lanzan la agencia multicultural 305 Worldwide
12 de febrero de 2019
Karina Dobarro de Horizon Media: Los hispanos impulsan el crecimiento del mercado
4 de octubre de 2018
Sandra Alfaro de Wing: La multiculturalidad está impactando profundamente a EE UU
13 de diciembre de 2017
Sandra Alfaro de AHAA: Si no estás mercadeando a mercados diversos en 2018, no estás mercadeando