MERCADEO Versión en español
Honda sets sales record for month of December
Patricia Molina| 6 de enero de 2014
Honda alcanza récord en ventas
American Honda Motor said that during the year 2013 it sold more than 1.52 million vehicles for a year-on-year increase of 7.2 percent, the second best result in the companys history.Hondas prime products continued showing considerable strength over the past year. Based on the latest R.L. Polk figures, the Accord, Civic, CR-V and the Odyssey continued to lead in retail sales in their respective segments.Breaking our December sales record is a great way to finish a near-record year, but perhaps more significantly, the CR-V joins Accord and Civic as the third Honda vehicle to sell more than 300,000 units per year for the first time in our history said John Mendel, Hondas executive vice president of sales. “In a hotly competitive market, where every manufacturer brought their best products, our core models demonstrated significant growth without having to resort to fleet sales to drive volume as some of our competitors do”.For their part, Acura light trucks continued to set sales records in 2013, when the RDX broke previous records, and the totally new MDX ended a solid fourth quarter with its best all-time month to boost Acura trucks to their best year yet. “Customers are finding the combination of luxury, comfort, performance and utility in the RDX and MDX to be pretty irresistible” said Jeff Conrad, VP and general manager of Acura sales. “With the strongest light truck lineup in our history, we’re now turning our focus on our sedan lineup with the all-new TLX to deliver further growth for Acura in 2014”.
Diario de Hoy
Noticias relacionadas (3)
15 de agosto de 2013
Honda estrena nueva campaña televisiva y digital para impulsar el nuevo Civic 2013
