MERCADEO Versión en español
Honda Kicks Off Happy Honda Days Celebration With A Sweepstakes On Twitter
Manuela Walfenzao| 23 de noviembre de 2016
La campaña generó un incremento de 27% en la intención de compra
A Twitter marketing case study, analyzed the results of a Honda campaign, created for their Happy Honda Days event, which has boosted the company’s end-of-the-year sales push for over a decade. Honda kicked off the event with an Instant Win sweepstakes on Twitter, that required fans to simply retweet #OpenTheCheer message from @Honday. Daily winners received $20 Amazon gift cards or Apple Watches and one grand prize winner took home a brand new Honda Accord, the first vehicle giveaway via an Instant Win campaign on Twitter.Additionally, each retweet represented a $1 donation to the Pediatric Brain Tumor Foundation (PBTF). The first Instant Win campaign on Twitter to support a charity, raised the 100K goal for PBTF long before the sales event ended.The results of the campaign, joined by 28.4 thousand unique users, were a 27% increase in purchase intent and 9% increase in brand favorability.
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