MERCADEO Versión en español

Honda Financial Services and Acura Financial Services launch digital campaigns for University graduates

1 de junio de 2015

AHFC busca penetrar en el mercado de los millennials con una estrategia promocional 2.0

American Honda Finance Corporation has launched two digital campaigns to advertise their programs for college graduates from Honda and Acura. GradDad, by Honda Financial ServicesSM and Look the Part by Acura Financial Services. Almost four million students will graduate from college this year, so AHFC seeks to penetrate the millennials market with a promotional strategy entirely based on social media.”Young buyers live on the Internet. That is why it is the most effective place to reach them”, explained Petar Vucurevic, Senior Sales and Commercialization Manager from American Honda Finance Corporation. “Our campaign catches graduates´ attention in a fun and informative way”.GradDad connects with visitors on Honda Financial Services´ Facebook and Twitter pages, where you can ask questions using #AskGradDad. HFS has also partnered with YouTube stars, Ronnie Shalvis, Hunter March and Brittani Louise Taylor to promote the program with their own question and answer sessions with the dad.Aproximately 40% of the millennials who buy an Acura said the main reason for buying a luxury car was to improve their image, that is why AFS developed this ambitious spirit of Acura with its campaign for 2015 college graduates with its slogan Look the Part.

Diario de Hoy

jueves, 7 de noviembre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.