MERCADEO Versión en español
Honda debuts Gol! Gol! campaign to launch 2014 Civic Coupe on Hispanic market
16 de enero de 2014
Los spots publicitarios y los videos en línea, fueron dirigidos por el actor y director mexicano Diego Luna
Honda is launching its latest Hispanic campaign to promote the 2014 Honda Civic Coupe, which went on sale in early December 2013. The campaign, which focuses on the fun, youthful and stylish attributes of the Civic Coupe, is being aired on cable TV and Spanish-language channels, while also including a 2-minute online video with supporting digital ads.The Kinky band, known for the Hispanic touch in its Techno music and its cultural crossover appeal for English-speaking audiences, was picked to compose and produce a song exclusively for the Honda Civic. The number, Cancion de Futbol (Soccer Song), is the basis of the campaign.The result is a catchy melody that Honda hopes will spark the passion of soccer fans everywhere. The song will also be launched on iTunes later this year.”The 2014 Honda Civic Coupe is a fresh, young vehicle with fun in its DNA” says Mike Accavitti, senior VP of auto operations at American Honda. “The new Gol! Gol! campaign evokes the same youthful spirit as the Civic Coupe to connect with Honda and futbol fans alike.Continuing its contact with the Latino community, Honda will also launch the new Twitter profile in Spanish @HondaLatino, which will begin with the #GolGol campaign. This year, Honda will sponsor Terra Live Music: Home Sessions. Through this program, Honda and Terra will give two users the chance to tour a city with his or her favorite band in the new Honda Civic Coupe.
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