MERCADEO Versión en español
HMC open registrations for the 2022 Anual Summit
Claudia Smolansky| 24 de marzo de 2022
We Are Now HMC
The Hispanic Marketing Council (HMC) has opened registration to its 2022 Annual Summit, taking place virtually beginning April 12 through the end of June. With a theme of WE ARE NOW, marketers will have unprecedented access to Hispanic thought leadership at no cost. The agenda is divided into three tracks:A Pre-Upfront Track to provide marketers with a knowledge base to maximize each platform’s offerings.Research Week covering the power of inclusive advertising, Hispanic lifestyle and consumer behaviors, intersectionality and measurement.Spring Sessions that showcase the most effective campaigns from the Strategic Excellence Award winners and Kellogg’s, the 2022 HMC Marketer of the Year.Kicking off the HMC Annual Summit Series on April 12 is a session titled, “Follow the Growth: Engage the U.S. Hispanic Audience to Achieve DEI at Scale.” Moderated by Donna Speciale, president of Advertising Sales & Marketing, TelevisaUnivision, Inc., this session features a CEO roundtable discussing the challenges and opportunities the heads of the major holding companies face in activating Hispanic audiences for critical business growth. Speakers include: Kirk McDonald, CEO, GroupMDave Penski, CEO, Publicis MediaDoug Rozen, CEO, dentsu Media
