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The Hispanic Marketing Council (HMC) announced that Kellogg’s is the winner of the 2022 HMC Marketer of the Year Award. Kellogg’s joins a prestigious short list of elite brands that have received the award, including AARP, Ford, McDonald’s, Nestlé, Sprint, State Farm, Toyota and Walmart. Chief Marketing & E-Commerce Officer for Kellogg’s North America Julie Bowerman will accept the award and discuss Kellogg’s long-standing history of prioritizing the Hispanic market as a core marketing & communications strategy at HMC’s 2022 Annual Summit. The session will take place on Wednesday, April 6 in New York City.”Kellogg’s has demonstrated multi-faceted Hispanic marketing excellence,” said HMC Chair Gonzalo Del Fa, president of GroupM Multicultural. “Not only have they increased their Hispanic budgets, but they also value their culture marketing specialists and have reaped the rewards of leading with Hispanic cultural insights. They also understand that diversity, equity & inclusion (DEI) is not a replacement for responsible and intentional investment in Hispanic marketing. As they continue to strengthen their commitment to the Hispanic market, we are eager to see what’s next.””Kellogg’s has been increasingly active in the U.S. Hispanic market since 2013, and our commitment has grown year over year with brand strategies led by Hispanic insights. We are proud our work has been recognized by the HMC and this further empowers us to continue our initiatives to support and elevate the Latino community, both within and outside our company,” said Bowerman.
