MERCADEO Versión en español
Hispanics go shopping online more than anyone
Patricia Molina| 12 de diciembre de 2013
Páginas webs poseen un gran número de visitantes hispanos
Experian Marketing Services, the global provider of integrated consumer insights, targeting and cross-channel marketing, released a new analysis showing that adult Hispanics visit retailer websites more than the average population of Internet users. From June until November 2013, Hispanics share of visits to Experian Marketing Services Hitwise Retail 500 Websites was 21% greater than that of online users in general. The analysis also found that this market share expanded in October 2013 and continue to increase throughout November.Our analysis indicates that Hispanic adults are shopping online more frequently than the online population and that they are shopping earlier in the season this year said Heather Dougherty, research director at Experian Marketing Services. Those websites most frequently visited by Hispanic shoppers mirror the online population, with Amazon.com, Walmart.com and Target.com leading overol.However, our analysis also found that smartphones are clearly a key shopping tool for Hispanic consumers she said, So, ultimately, those retailers that win this highly influential and socially active consumer will be those with savvy mobile strategies and cross-channel execution capabilities. Experian Marketing Services found that 54% of Hispanics own a smartphone, visit shopping sites from their mobile device during a typical month, and spend more time navigating those sites than non-Hispanics who also own smartphones. Hispanic adults visit department stores with mobile websites more frequently than non-Hispanics.
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