MERCADEO Versión en español

Hispanicize Media Group Signs Equity and Talent Management Partnership with L.A.’s Social Media Comedy Kings The MexicanGueys

Liz Unamo| 8 de junio de 2017

Jairo Orozco y Bryan Rojo son los personajes detrás de The MexicanGueys

Hispanicize Media Group (HMG), LLC today announced that it has signed an equity and talent management partnership with L.A.’s social media comedy star duo, The MexicanGueys.“This partnership is not about representing Jairo and Bryan for brand deals as much as it is about believing in their potential for future content ventures that we both want to do together” said Cristy Clavijo-Kish, Chief Development Officer and Partner at Hispanicize Media Group who spearheads the Talent Management and Partnerships division. “Jairo and Bryan have the type of character, work-style and loyal following that makes them a pure pleasure to work with and we’re thrilled to collaborate with them because they do a great job at creating content that engages Latino millennials.”Launched in 2012, The MexicanGueys is comprised of Jairo Orozco and Bryan Rojo, first generation Mexican millennial cousins who use comedy to engage Latinos looking to stay connected to their culture. Their unique brand of comedy storytelling has allowed them to grow their impressive social media following to more than 1 million fans across their platforms.Under HMG’s Talent Management & Partnerships division ‘the Gueys’ have already forged brand deals with NASCAR Latino, Pork Te Inspira (National Pork Board), TurboTax and Frank’s Red Hot Sauce, among others. Some of the Gueys featured characters include Braulio, Lil Comelibros (Cholo), El Cucuy, Dr. Yonokuro, GooFoo (Cholo), Waldito, and Jairo’s ‘mama’ whose voice and backside are only visible in the videos adding an element of unique Latino culture to their growing cultural brand.

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Paula Feged de Festival ElDorado: La creatividad colombiana es un producto de exportación tan fuerte como el café y las flores

Image
LATAM

• Mariana Cavalli de American Express: Buscamos conectar tanto con individuos como con empresas

• Nace GRANDE, una plataforma de formación innovadora para futuros publicitarios en Venezuela

• Rocknrolla.23 retrata el legado de Grupo AG con Andy García como actor principal

• Comenzó la décima edición de SMARTFILMS con más de 1.200 cortometrajes hechos con celulares

Image
MULTICULTURAL

• Equativ expande su división de retail media con la adquisición de Kamino Retail

• IAB Tech Lab presenta PAIR una nueva herramienta para la publicidad digital más segura y privada

• César Sabroso de A+E: Producir Huellas para celebrar 70 años de VW en México es ejemplo de unir esfuerzos con marcas para causar mayor impacto

Image
LATAM
Image
Image
Image
Image
Image
MULTICULTURAL
Image
Image
Logo IAB Tech
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.