Hispanicize Media Group Invests in Artificial Intelligence Platform by Megan Medi

Hispanicize Media Group (HMG) announced it has acquired a significant stake in Megan Media for development of its Artificial Intelligence technology (AI) platform, called Athena Prime, in the U.S. Latino space. Utilizing advanced machine learning algorithms and automation technologies, the platform will enable HMG to reach larger U.S. Latino and multicultural audiences, and provide greater engagement around sponsored, branded content from their extensive network of influencers, celebrities and publishers.“This investment in artificial intelligence AI technology marks a significant, strategic step towards building HMG into a leading digital media company” said Joe Uva, HMG Chairman & CEO. “We believe that Athena’s application advanced machine intelligence technology will create significant opportunities to transform our business, particularly among the millennial and Gen Z Hispanic audience, who are extremely active on mobile and value personalized recommendations, product reviews and references to drive purchase.”The HMG Athena platform allows the company to find the perfect online audience for content produced with partner brands by utilizing advanced machine learning and automation technologies. Performance is guaranteed for social native sponsored content on a competitive CPE/CPV basis to deliver results working with HMG’s network of 1,900+ LatinX creators and micro influencers.