MERCADEO Versión en español
Hispanic Millennials take the use of mobile phones to another stage
Patricia Molina| 24 de noviembre de 2014
Los millennials hispanos son un móvil de primera en estrategias de negocio
Recently, the agency The Interactive Advertising Bureau (IAB) announced its Hispanic Millennials and Mobile research, looking at young US Hispanic consumers through the lens of mobile telephony, but not only on their behavior on their devices, but also how they feel about them and how their smartphones impact their lives.Pacific Ethnography was responsible for conducting the research, which consisted of a study based on interviews and home visits with Hispanic millennials across the country, followed by a survey to explore some of the findings.Young Latino Americans are interesting, not only because they are an increasingly important demographic group, but also because they serve as a leading indicator of attitudes and behaviors of phones that will be made in the future.To IAB, the key finding was that Hispanic millennials sometimes enjoy welcome ads, as long as they are in their terms and at an appropriate time. Moreover, communication of email marketing is usually seen as effective communication, unlike spam. And 21% of respondents said they have followed a brand on social media after seeing an ad.Hispanic millennials are first on business strategies, a new cultural and social change. And sellers, who understand this, will be prepared to take the rewards in adopting differentials in the mobile Internet.
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