MERCADEO Versión en español
Hispanic market executives create partnership that consolidates eight strong multicultural companies to build Commonground/MGS
15 de octubre de 2014
Moya: Nuestra fortaleza radica en identificar y anticipar estos cambios para poder crear mensajes seductores y poderosos para las marca
Al Garcia-Serra, president of the board and co-founder of MGSCOMM; Ahmad Islam, co-founder and managing director of Commonground; Manuel Machado, main executive chief and co-founder of MGSCOMM; Manny Vidal, The Vidal Partnership president and Sherman Wright, co-founder and managing director of Commonground, announced the creation of Commonground / MGS, an integrated investment company that offers solid experience of each of its executives in multicultural markets and among millennials, to help clients achieve their marketing goals and meet their business objectives.Commonground/MGS firmly believes that brands need to refocus and invest financially and intellectually to solidify their position in this new segment where multicultural strategies guide the tactics of the general market. “Our vision is to create a different company that exists in the same situation where culture, content, technology, and creativity intersect,” Islam said. “With millennials being the most diverse group, reticent, and critical, understanding cultural contexts becomes essential. We believe that Commonground / MGS provides solutions to these challenges strongly,” Machado said.”Now more than ever, it is important to analyze the cultural factors that influence consumer behavior. I firmly believe that our strength lies in identifying and anticipating these changes to create seductive and powerful messages for the brand from our customers,” Jorge Moya executive / idea man partner, said. Commonground / MGS, with full-service offices in New York, Miami, Chicago, Houston and Los Angeles, gathers a large and diverse repertoire of nearly 300 professionals who truly understand the new market.
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