Claudio Lima, CCO de Bravo/Y&R aseguró que las agencias hispanas han elevado el nivel de calidad
Hispanic agencies performed very well during the 62nd edition of the International Festival of Creativity Cannes Lions, achieving one Grand Prix, 18 gold, silver and bronze Lions. There were six times more awards than those obtained in 2014, when Hispanic agencies won three Lions, one silver and two bronze.The Community received the Grand Prix in the category Press/Print. The campaign promoting the new public bicycle schedule for the city of Buenos Aires received a total of five awards in the Press and Outdoor subcategories, and Bravo stood out in Radio with two accolades, a gold Lion and a silver Lion, for Conference Room for Popclik and Press Conference for the same client, respectively.We Believers debuted with a silver Lion for The Volvo Hijacking Car Service and Lapiz was the winner of three awards for its pieces: Snow Graffiti for the Mexico Tourism Board, Los cabos reselfies for the same client and #Sendbadluck for Allstate, in the following categories: Design, PR y Media, respectively.Dieste was awarded silver in Media for Adoptable Trends para Dallas Pets Alive and bronze in Cyber for the same campaign. Conill took three Lions in the categories of PR, Press and Outdoor, and ALMA was the winner of a Lion in Outdoor. The main winners have spoken to PRODU and they have mentioned the progress the Hispanic market has made.
