Henry Tajer, CEO global de IPG Mediabrands
IPG Mediabrands announced the creation of Healix, the new specialized global division for healthcare and life science brands. As part of the launch, Healix will have offices in New York, NY, and Princeton, and other subsidiaries in Eurpoe, the Middle East, Africa and Asia-Pacific regions.“Healix is an evolution of our best-in-class services” said Henry Tajer, Global CEO at IPG Mediabrands. “The dynamic talent working at Healix is wholly committed to creating better business outcomes for healthcare brands, backed by our network’s expertise across media intelligence and innovation.”By using innovative data and proprietary analytics tools, Healix is comprised of pharmaceutical, biotechnology and nutraceuticals experts who examine issues, identify solutions, and provide media planning strategies.Healix is led by Jeffrey D. Erb, who will serve as President in North America.
