Orcí: Nuestro mercado es optimista
For Héctor Orcí, Co-Founder and Chairman at Orcí, the difference between Hispanic and general market is huge. “We dont want to be like them. We want to be like us” he assured in the webinar organized by AHAA The voice of Hispanic marketing. For him, the general market approach does not work for Hispanic consumers. “We help consumers have a better life. Our approach is focused on the consumer.” They celebrate having Honda in their clients roster. “Honda told us: we want you to aid us win the right of selling to the Hispanic consumer.” He explained that they understand Hispanic consumers and this is reflected in each of their pieces, and that they have a responsibility beyond the client. For Orcí, Hispanic consumers and clients have historically trusted his agency since their first work, as happened with Coca-Cola. “We had luck finding such a great speaker and having this wonderful campaign for the new Coca-Cola. Hispanics trusted us.” As an AHAAs Emeritus member he has seen the organization’s growth, and he said that they are always aiming to educate and provide information to the industrys actors.
