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Havoc Content And Raúl Fernández Present #Shellout For The National Peanut Board
Manuela Walfenzao| 20 de marzo de 2017
Charles “Peanut” Tillman, protagonista de la campaña
Havoc Content and the Director, Raúl Fernández have specialized in the production of comedy and catchy branded content. One of their most recent campaigns, #ShellOut, includes a video starred by Charles “Peanut” Tillman, retired Chicago Bears cornerback. This is his first ad since his retirement announcement in July 2016. The piece was made for the National Peanut Board and was a chance for Fernández to show his improvisation abilities. With a very peculiar humor, it presents the actor as the number one peanut lover. Fernández has directed pieces for brands such as Amazon, Toyota, Lipton and Captain Morgan. Most of these contents have been made with Havoc and include the participation of celebrities and athletes. “Especially for comedy, working with an actor to sculpt a performance can be a daunting task” says Fernández. “There are so many ways to tell a joke. I take my background in improv comedy (as an alum of the Upright Citizens Brigade) and combine it with the formal dramatic directing education I got from USC Film School. In both, the essential core is honesty, telling the story from a place of authenticity – even if that place happens to be the mind of a man who molds peanut butter jars out of peanut butter. It also helps to cast a raccoon as co-star.”This campaign is one of the few times a production company and a Director team up to fill a swimming pool with enough peanuts to support the weight of a pro athlete doing snow angels in the tank.
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