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GUT Appoints Natalia Dávila as First Head of Strategy in the US
Liz Unamo| 26 de octubre de 2023
Natalia Dávila de GUT
Creative independent agency GUT has appointed Natalia Dávila as its first head of strategy in the US. Natalia joins the agency after consulting in brand strategy and creative advertising for clients including Apple, Toyota and Bacardí. In her new role, Natalia will co-lead a team of 15 multidisciplinary strategists across the agency in both Miami and Los Angeles, working alongside Pedro Porto, Chief Content Officer for North America, and Christian Pierre, Chief Intelligence Officer and Partner. She will report to US CEO Sandra Alfaro. “This has been a year of incredible growth, new milestones, and, above all, unparalleled creative work for GUT in the US market,” said Sandra. “By bringing on Natalia to lead strategy for the US, we are completing our senior leadership team here and are really putting ourselves in a position to propel our clients forward to the next level in 2024.”Natalia has led strategy on award-winning creative campaigns, brand platforms, and product innovation. Her diverse background in brand, comms and media has shaped her approach to marketing, blending analytical and creative thinking to build results-driven communications grounded in human truths. She has a passion for building and nurturing teams, and believes that as marketers we have the power – and responsibility – to shape how people see themselves and the world around them. Additional clients Natalia has worked with throughout her career include Porsche, Volkswagen, BMW Group, NAACP Atlanta, Molson Coors, Lavazza, Embraer, Vonage, letgo, MetLife and Varo Bank.“Natalia’s background as a hybrid brand and communications planner is combined with crucial experience in traditional agencies, creative boutiques and tech companies. Her strategic repertoire will help GUT take next steps toward building its strategic reputation in the US market and fuel our growth even further,” said Fernando Ribeiro, global CSO and partner. “We’re thrilled to have her join us and believe she’s the perfect fit to head our strategy disciplines in the US.”Natalia’s career began at Crispin Porter Bogusky, where she started in media before moving into brand strategy. Later, she established the strategy department at experiential agency TEAM Enterprises before moving to independent agency 22Squared, where she helped launch the inclusion consultancy Embrace. Natalia holds a degree in art and chemistry from the University of North Carolina. This artistic and scientific background informs her unique and innovative approach to strategy.
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